Store signage is often the first thing a potential customer notices about your business, so it's important to make sure yours makes a good first impression. Informational signage may also be known as departmental, directional, organizational or indicative signage. These signs help customers navigate their space more easily. The easier it is for a customer to find what they were looking for, the more likely they are to trust that convenience in the future.
Signage is crucial to your business because it represents your brand, helps market your products, and communicates with your customers. There are many different types of signs, each with a specific purpose. Signage can boost sales, increase brand loyalty, attract potential customers, and differentiate you from your competitors when used correctly. If you have a large store, such as a department store or a shopping mall, informational signs are a must for you.
As the other names suggest, these signs are manufactured and installed to help people learn about the different sections of the store. These signs help people navigate and go where they want. Some instructional signs include those that direct you to the bathrooms, the pantry, the exit, the emergency exit, the elevator, or a specific store or section of your space. These signs generally have concise information so that people can read while moving.
Large, bold fonts in highly visible color schemes are some of the best informational signs. Similarly, placing identification or directional signage above eye level can help shoppers quickly find what they're looking for, thus improving the customer experience. Signs inside commercial facilities are ideal for improving customer flow, directing entrances or exits, providing useful instructions, and informing about promotional offers. Retail orientation refers to how companies use visual graphics, touch surfaces and sound communications to help shoppers find what they're looking for.
Apex offers signage solutions for industry-leading retailers that can help boost sales, raise your brand to a new level and effectively compete with your retail competitors.