The Power of Signage in Retail Stores

Signage is an essential tool for retail stores, as it helps to create a lasting impression and communicate what products and services you offer. Learn why digital signage is important and how it can be used to your advantage.

The Power of Signage in Retail Stores

Signage is an essential tool for retail stores, as it helps to create a lasting impression and communicate what products and services you offer. It's the first line of communication between your business and customers, and can be used to announce news, sales, and new products. In today's competitive business world, it's important for store owners to understand why digital signage is important and how it can be used to their advantage. Research shows that 76% of consumers enter stores they've never visited before simply because of signage.

Digital signage can also be used to ease shoppers' anxiety about safety measures related to COVID-19, as well as serve as a marketing platform to connect with customers. It can also be used to provide entertainment, act as a “silent seller”, and help shoppers choose the right product for their skin type. Signage is unmatched in its importance for retail stores, and while digital marketing is becoming increasingly popular, retail signage has always been a vital tool. Medallion Retail has identified five points where retail signage can help retailers connect with consumers who feel vulnerable yet are still looking for the types of haptic experiences they knew before the coronavirus.

Sign holders on shelves stand out and attract customers' attention, and are often the retailer's last point of communication to influence the buyer. Developing strategies for your retail store requires studying what gives pleasure to your customers and what they seek to avoid.

Emmett Heyduck
Emmett Heyduck

Evil food scholar. Certified food trailblazer. Infuriatingly humble zombie guru. Passionate music fan. Wannabe web aficionado.

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