Signage plays an important role in how customers remember and perceive your brand. Attractive signs can create a lasting impression and encourage shoppers to visit your store. It helps to communicate what products and services you offer and gives people an idea of what they can expect from your company. Commercial signage is one of its main lines of communication.
This is often the first way your customers hear from you, whether you realize it or not. Maybe you have news to share, sales to announce, or new products to celebrate and announce. Your outdoor signage is on the first line of communication. The business world is becoming competitive every day.
Many retail store owners are looking for effective ways and methods to stand out from the crowd. Research shows that 76% of consumers enter stores they've never visited before simply because of signage. It's essential for business owners to realize why digital signage is important for their stores to use digital signage to their advantage. Medallion Retail recently wrote about how signage can ease shoppers' anxiety about safety measures related to COVID-19 and serve as a marketing platform to connect with consumers in retail stores and restaurants.
Nowadays, there are also many shoppers who are eager to enter a retail environment, whether it's a grocery store or a home improvement center. QR codes can also connect shoppers to retail marketing campaigns or videos that explain various products and what they do, helping to eliminate the problem of prohibiting them from testing them in-store. Retail digital signage is entertaining: it's a source of fun for customers, as it makes their retail environment interactive. With social distancing and the possibility of fewer staff in the sales room, smart retailers are turning to in-store signage to act as their “silent seller”.
Instead, both retailers use virtual makeup artists to help shoppers choose the right product for their skin type. The importance of signage in retail is unmatched, and while some may say that online and digital marketing is the future, retail signage has always been a vital tool. As stores and shoppers continue to grapple with the consequences of the coronavirus, Medallion Retail has identified five points where retail signage can help retailers connect with consumers who feel vulnerable and yet are still looking for the types of haptic experiences they knew before the coronavirus. The sign holders on the shelves stand out and attract the customer's attention, and are often the retailer's last point of communication to influence the buyer.
Developing strategies for your retail store requires studying what gives pleasure to your customers and what they seek to avoid.